While the year-on-year cost of advertising with Microsoft Bing has risen, the click-through rate (CTR) has dramatically improved, to the benefit of advertisers. That findings is one of many in the Q4 ...

Bing Ads announced a new feature that lets you automatically import your Google AdWords data into your Bing Ads campaigns. It is called "automatic imports" and it is basically a one way sync from ...

Colm is the editor of MarketingTech, with a mission to bring the most important developments in technology to both businesses and consumers. Even though it is often maligned, Bing is not as irrelevant ...

If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management. Well, today I’ve got six great PPC tips for you. Read on to check out these awesome ...

Bing Ads announced that in response to Google AdWords expanded text ads and Bing Ads being able to import Google AdWords campaigns, Bing Ads too will support expanded text ads. Bing said "recently ...

When most marketers think of PPC, they think of Google AdWords. While AdWords is a great platform to work with, others like Bing Ads often go ignored. Bing Ads has a lot of catching up to do to be on ...

Microsoft recently awoke a sleeping giant after remaining stagnant for a decade. Some attribute the awakening to Satya Nadella, who took the reins as Microsoft CEO in February 2014. "Satya turned our ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. Search Google for “Super Mario Brothers” and the game’s iconic question-mark brick ...