In September, Google announced its solution to maintain campaign tracking from Safari, with a new Google Analytics cookie. Now Bing is introducing its method for addressing the challenge of tracking ...

Bing Ads is introducing three new URL tracking parameters, which will further assist advertisers in learning about the source of ad clicks. Tracking parameters can be appended to the end of a ...

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event.

Bing Ads’ AI-powered Performance Targets dashboard. Bing Ads introduced a new artificial intelligence-powered tool in the user interface on Tuesday. Performance Targets lets marketers set and track ...

Bing Ads announced they now support call conversions through the offline conversion import method. Bing noted they have an API for offline conversions and now some call tracking solutions are using it ...

Local search ads are a new tool from Microsoft Advertising. They provide businesses with greater visibility in Bing's local search results. Other updates from Microsoft this month make it easier for ...

Bing announced a new solution to enable tracking across Apple's Safari browser after they implemented Intelligent Tracking Prevention. Bing said "to help ensure that conversions continue to be ...