After more than two decades in digital content creation, I've watched the pendulum swing back and forth between long-form and ...

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT.

The content you publish represents you. Content is one of the most important aspects of your marketing strategy—arguably the most important. Content is the food that Google eats and what allows your ...

Do you have a framework in place for your content strategy? In other words, do you have your plan mapped out from A to Z? Have you answered all the most important questions necessary to building your ...

Last year I was in a discussion on Facebook about some of the techniques I've been using to help my travel blogs recover ...

Whether you’re using AI to replace your content team or avoiding it entirely, you might be repeating a historic mistake.

How’s your content strategy coming along? Are you working on one? Or is it still just a distant task on your to-do list? …Maybe think about prioritizing it. Overwhelmingly, brands and marketers with a ...