Damaged hair, be gone ...

Montreal-based hair color powerhouse expands beyond the salon with new routine-driven system designed specifically for ...

This new Oxidation Defense Purple Shampoo comes as an easy to apply foam that delivers blonde hair that looks like new.

Blonde hair is a commitment, especially when it comes to maintaining a specific hue that doesn't look too yellow-ish or brassy. Basically, every unnatural blonde knows the struggle of keeping those ...

If you’re one of many people who color your hair, you might be all too familiar with the term “brassy”: unwanted warm tones that can show up in lightened locks. While it usually occurs in dark hair ...

Sunkissed streaks have been the calling card of the fashion pack for ages, but this season, king of all things cool Alexander Wang sent a model squad down the runway with bleached-out strands — and ...

As anyone who's ever dyed or highlighted their hair blonde knows, the maintenance is real. Coloring your hair might require a few hours, a couple of hundred bucks, and the occasional burning scalp, ...

*All recommendations within this article are informed by expert editorial opinion. If you click on a link in this story we will earn affiliate revenue. I’VE been bleaching my hair blonde for nearly 30 ...

As a one-time towhead, I’ve spent the better part of my adult life trying to get back to the elusive hair color of my youth. Pale, soft, not brassy, not ashy — a shade my colorist calls baby blonde.