Tide laundry detergent will soon be shipped in a shoe box, part of its parent company Procter & Gamble's push to adapt to online deliveries. P&G rolled out the new "Tide Eco-Box" on Friday.

Procter & Gamble announced plans for a Tide 'Eco-Box' and the internet is freaking out saying it looks like box wine. The company changed its package specially to make it easier to ship.

(CNN) -- Tide laundry detergent will soon be shipped in a shoe box, part of its parent company Procter & Gamble's push to adapt to online deliveries. P&G rolled out the new "Tide Eco-Box" on Friday.