After mindset coach Jim Murphy’s book made an appearance at Sunday’s playoff game, its web page has been flooded with positive reviews from football fans. Eagle-eyed NFL viewers witnessed a peculiar sight during the Philadelphia Eagles’ Sunday afternoon playoff game against the Green Bay Packers: wide receiver A.

Step aside, Oprah. Philadelphia Eagles star receiver A.J. Brown could launch a book club of his own after a little sideline reading skyrocketed self-help author Jim Murphy to the hottest seller on Amazon overnight.

When A.J. Brown’s head wasn’t in the Philadelphia Eagles’ first-round playoff game Sunday, his nose was buried in a book. His choice of reading material was a book that he has turned to often, one he has marked up with neon highlighter and underlining.