What does a brand sound like?! Honestly, my first gut response to this question is — don’t know, don’t care. And I’m in the brand building business. However, I bet I’m not alone. When it comes to the ...

Spend five minutes scrolling LinkedIn, and you’ll notice it: brands are all starting to sound eerily similar. The cadence, the phrasing, the “inspirational yet safe” tone. It’s as if every company is ...

From livestream events and viral TikToks to podcasts, echoes of radio’s heyday are seeping into marketing and advertising. Voice-controlled assistants and other digital technologies allow today’s ...

I’m an audio branding strategist based in Copenhagen and the CEO of Sonic Minds. I’m also a highly sensitive person. Noise exhausts me. I see the same fatigue in audiences every time I speak: the ...

2021 has seen a series of rebranding exercises by the likes of General Motors, Pfizer and Burger King. Each initiative has involved deep thinking about how the image of the brand should evolve to meet ...