As a result of the hiring of a new chief marketing officer back in November, HTC has said that they're dropping their "Quietly Brilliant" slogan and will be ramping up its marketing efforts by ...

Sales have slumped as shoppers shunned slogans branded "tacky" by one of the group's wholesale customers. Yesterday FCUK (the company uses its initials as its internal nickname), which has issued ...

NEW YORK — In 1962, Avis was in search of a new advertising campaign ... Perhaps it’s no coincidence that a woman devised the Avis slogan. DDB copywriter Paula Green — a real-life Peggy ...

At one point or another, everyone thinks they have a brilliant advertising idea ... In exchange for their advertising slogans, catch phrases or campaign ideas, participants could win cash prizes ...

“These slogans aren’t just marketing tools, they’ve become part of our language ... Jared Regan. Jingles are brilliant at building memory structures and sticking in people’s heads. Many of these brand ...