A burned-out bulb on your monitor results in a dim image on your screen. Getty Desktop and laptop computer LCD monitors sport a long light bulb to display the video.

So, it’s more like “burn-out,” really. You can think of an LCD cell as a little lens that lets light through when it’s open and shuts off light when it is closed. It can’t really burn in.

Samsung also, of course, maintains multiple premium LCD TV ranges. Plus it could point out that the sort of usage Rtings is subjecting TVs to for its burn-in tests isn’t remotely representative ...