Chief marketing officers already operate at the cross-section of customers and key internal teams, so they can play a vital role in shaping business strategy.

Chief marketing officers rarely agree on a topic like AI. Yet 87% of senior marketing and digital executives surveyed in new research from Cordial and organizational strategist Dr. Janet Sherlock ...

While concerns remain regarding the role of generative artificial intelligence in marketing, 83% of CMOs expressed optimism about the technology, a five point increase from the year prior, according ...

Most CMOs say they have a high degree of influence within their company, but most also say they find it difficult to align leadership around their marketing vision, according to ...

Winning in the AI era won't come from chasing the best tool—it will come from CMOs who orchestrate teams, not chase solo heroics.

There is a renewed confidence in creativity among global CMOs, with 83% believing that creative ideas can transform businesses, according to Dentsu Creative’s 2024 CMO Report shared with Marketing ...

Learn how collateralized mortgage obligations (CMOs) work, their structure and risks, and their role in the financial markets ...