Last week, when Pepsi took a swipe at Coca-Cola’s half-time campaign with ... more affordable bottles or returnable glass bottles priced at Rs 10 can attract price-sensitive consumers without ...

India's very own soft drink brand, Campa Cola ruled the market for 15 years until the advent of foreign players (PepsiCo and Coca-Cola) in the late 90s. This home-grown soft drink came in pet bottles ...

Pepsi and Coca-Cola and that was the end of Campa Cola. Not only they packaged their beverages in glass and PET bottles, but also introduced canned drinks. Before this, Pepsi and Coca Cola cans ...

Campa Cola was more than a soft drink. It was a slice of life. Those ads from the 1980s—with their vibrant montages of friends clinking glass bottles and impossibly cheerful jingles—had a way ...

Mumbai: In 1983, a teenaged Salman Khan boarded a yacht off the Andaman Islands with a group of young, happening folks and a red icebox filled with chilled glass bottles of Campa Cola. They pitch ...

Reliance had acquired Campa Cola from Pure Drinks Group last year for ₹ 22 crore. Campa Cola, a brand that consumers in the age group of 40 and above would easily recall, is back in a new avatar.

The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange ... the drink is priced competitively at ₹10 for a 200 ml bottle and ₹20 for a 500 ml bottle ...

Ambani’s Reliance Group said this week it would reintroduce Campa Cola to India’s multibillion-dollar non-alcoholic drinks market this summer in three flavors: cola, lemon, and orange ...

Launch versus resurrect From the looks of it, Campa-Cola will have to fight sip for sip, bottle for bottle. Rohit Ohri, chairman and CEO, FCB Group India, who had managed the Pepsi account for ...

According to observers, the deal indicates Reliance’s pan-India ambitions since until last year, Campa ... the larger bottles will drive growth for the category. Since the 1990s, Cola-Cola ...