It seems that Coca-Cola has accepted the challenge posed by Reliance's Campa. The U.S. soft drink company is planning to reduce the price of its 400 ml PET bottles from Rs 25 to Rs 20. According ...

PepsiCo and Coca-Cola ... its Campa brand and higher trade margins for retailers in a bid to gradually expand its distribution has prompted global cola giants, which have dominated the market ...

Campa Cola has been bought by Reliance Industries for Rs 22 crore. With this, it is sure that the brand will go through a tough competition with the top market brands - Cola Cola and Pepsi.

Billionaire Mukesh Ambani– the richest man in Asia– has set his sights on conquering India’s soft-drink market with his Campa Cola brand of beverages, and using the same tactic he used with ...

But this time, before Onam, they reduced it to Rs 65. This seems to be due to the entry of Campa in the market," Coca-Cola distributor based in Kerala said. Retailer margin is essentially the ...

New Delhi: An aggressive pricing with higher margins to retailers by Campa Cola, a brand owned by Reliance, has disrupted the market and increased competition in bottled beverages, forcing it also ...

I think they are going to make a significant impact in the market,” says Mathias. Experts also suggest that the introduction of Campa Cola at its current price point will primarily affect ...

NEW DELHI: The return of Campa Cola under Reliance Industries’ umbrella would only help expand the carbonated soft drink (CSD) market, feels Ravi Jaipuria, chairman of Varun Beverages Ltd ...

“Campa Cola's resurgence, backed by Reliance, is more than a nostalgic revival; it's a calculated move to disrupt the dominance of Pepsi and Coca-Cola in the Indian market. By appointing pan ...

it declared its intent to revive the Campa Cola brand, which ruled the Indian beverage market until the 1980s, to break into this category that has many love mark brands from the Pepsi Cola and ...