Campa Cola has been bought by Reliance Industries for Rs 22 crore. With this, it is sure that the brand will go through a tough competition with the top market brands - Cola Cola and Pepsi.

New Delhi: An aggressive pricing with higher margins to retailers by Campa Cola, a brand owned by Reliance, has disrupted the market and increased competition in bottled beverages, forcing it also ...

"The price points of Campa are making an impact on the ground. Coca-Cola and Pepsi have lost some market share in West Bengal. Our estimates suggest that Campa has gained a 2% market share in the ...

I think they are going to make a significant impact in the market,” says Mathias. Experts also suggest that the introduction of Campa Cola at its current price point will primarily affect ...

while also admitting that Campa poses “formidable competition” and could capture market share. Can’t Budge On Price: Global soft drink leader Coca-Cola is also stepping up its distribution ...

It seems that Coca-Cola has accepted the challenge posed by Reliance's Campa. The U.S. soft drink company is planning to reduce the price of its 400 ml PET bottles from Rs 25 to Rs 20. According ...

Pepsi vs. Cola vs. Ambani’s Campa vs. Smoodh vs. Amul TRU: India's leading fast-moving consumer goods (FMCG) companies are increasing their bets on the ₹10 beverage market by introducing ...

NEW DELHI: The return of Campa Cola under Reliance Industries’ umbrella would only help expand the carbonated soft drink (CSD) market, feels Ravi Jaipuria, chairman of Varun Beverages Ltd ...

Credit: Campa Cola/Elephant Design Coca-Cola and Pepsi are such huge brands they can be seen the world over. But in India, a challenger brand is disrupting the market by offering a new cola ...