The cola universe in India is about to get its fizz back—this time with a hefty dose of nostalgia. Reliance Industries Limited (RIL) has dusted off Campa Cola, a name that’s likely to spark memories ...

Campa Cola's example shows how Mukesh Ambani identifies opportunities in new business and launches his products with new strategies.

With Campa Cola’s aggressive entry into the race, legacy players will need to do more than just advertise—they’ll need to ...

Backed by the deep pockets of parent company Pepsi, there is no question that Poppi is looking to capture market share from both Coca-Cola and its parent brand. With almost two dozen fun flavors ...

Pepsi was already losing the cola wars. The trade war isn’t going much better.

The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.

Trump's tariffs have created a new factor in the long-standing cola wars. Pepsi and Coca Cola have been rivals since the 1960's, and while the battle came close in the 1980's Coke has been the ...

It will also have a major impact on its competitors like Coca-cola and Pepsi. Recently Campa-cola has crossed revenue of over Rs 1000 crores and around 10% market share in some of the states.