When we think of cold-drink names which come in this generation are coca-cola, Pepsi, but very few know that there was a soft ...

Many in India who grew up in the 80s and 90s know about the iconic Campa Cola, but today’s young generation might not be familiar with it.The company aims to make the young audience aware of its ...

In certain markets such as Kolkata, Coca-Cola has dropped prices to Rs 15 for the 250 ml pack to take on competition from Campa. Both Pepsi and Coca-Cola recently introduced 400 ml packs for Rs 20 ...

The cola universe in India is about to get its fizz back—this time with a hefty dose of nostalgia. Reliance Industries Limited (RIL) has dusted off Campa Cola, a name that’s likely to spark ...

Mukesh Ambani has relaunched Campa Cola based on the model and pricing strategy similar to Jio. It created a challenge in front of exciting players in the beverages market like Coca-Cola and Pepsi.

Campa is priced competitively, selling a 200-millilitre bottle for ₹10, while Coca-Cola and PepsiCo sell 250-millilitre bottles for ₹20. A 500-millilitre bottle of Campa costs ₹20, compared ...

The Cola Market’s New Tune Coke and Pepsi have spent decades turning themselves into symbols of modernity. Their ads are polished, globalized, and relentless in their appeal to younger audiences.