“Automakers and broadcasters need to start treating unsafe speed the same way they would drunk driving or failure to use a seat belt,” IIHS president David Harkey said.

A new study by IIHS says car ads emphasize speed too much. The study tries to connect speeding in ads with deadly crashes. The Institute for Highway Safety is funded by the insurance industry, which ...

Research published by the Insurance Institute for Highway Safety found that 43 percent of vehicle advertisements airing in ...

New study reveals that car ads in the U.S. are heavily performance-focused, which could be encouraging reckless driving. IIHS study found 43% of car ads focus on speed and performance over safety. U.S ...

It only looked at car ads and death. Specifically, it said 43 percent of vehicle ads aired during 2018, 2020, and 2022 ...