Last year, Jaguar and Mazda presented updated versions of their respective logos. Jaguar went with a “seamless blend of upper and lower case” in a far-too-subtle nod to the British marque’s upcoming ...

Iconic logos. The unique identifier of your favorite cars, trucks, SUV, and sports cars comes from a place of significance and shares a story. A heritage, a legacy, and a badge of honor (in most parts ...

Not quite the real lore behind the Alfa Romeo badge, but it really does look like the snake is eating a little dude. Snakes are cool. I like all our snakey boys, and would like some future psychotic ...

It feels like every other month that some automaker is announcing a flashy rebrand — one that takes a distinctive logo with depth and weight and flattens all the life out of it, so it might be ...

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Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: BMW / Citroen / ...

James has been writing about cars professionally since 2012. After a bruising period freelancing in his native UK, James spent six years in Dubai, starting his new life abroad as Web Editor for ...