This is how Charmin rolls. The brand is selling what it’s calling a “Forever Roll” of toilet paper. And though it may not last for an eternity, it is expected to remain in the bathroom for an extended ...

Charmin has a new take on how toilet tissue tears. The Procter & Gamble brand this month begins a nationwide rollout of Ultra Soft rolls with scalloped edges – instead of the traditional straight ...

Some things we buy at the grocery store never change, such as gallons of milk, chicken noodle soup, and toilet paper. But one of them is making a big change, betting that shoppers will like it.

For the first time in a century, Charmin is revolutionizing the world of toilet paper—simply by changing the shape of the perforation. Replacing the traditional straight line with a scalloped edge, it ...

hoarder. In fact, I once got my car broken into because I was using my trunk to store three packs of Costco-size TP (which I had gotten from my mother, herself a toilet-paper hoarder who had bought ...

You can never have too much of a good thing—especially when it comes to toilet paper. That’s perhaps why Charmin just dropped the Forever Roll, its biggest roll yet. Available online and in stores, ...

Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls of toilet ...