In 1998, Frito-Lay introduced WOW Chips, fat-free chips made with olestra--whose molecules acted like a laxative when people ate too much. Here's how Frito-Lay played chicken with a branding disaster.

PepsiCo is unshrinking shrinkflation. The owner of Lay’s, Doritos, Tostitos and Ruffles chips will put more chips in some bags to claw back customers tired of higher prices with skimpier bags.

More issued a voluntary recall of 13-ounce and 15 5/8-ounce packages of its Lay’s Classic Potato Chips. s. (Photo by Richard Levine/Corbis via Getty Images) Corbis via Getty Images.