Hindustan Lever Ltd, the market leader in the Rs 1,000 crore (Rs 10 billion) shampoo market, has slashed the price of its best seller brand Clinic Plus by 20 per cent. Following the new pricing ...

NEW DELHI: HLL's most 'faked' brand, the Rs 300-crore Clinic Plus shampoo, is set for a packaging renovation, with the objective of making it counterfeit-proof. NEW DELHI: HLL''s most ‘faked'' brand ...

It's a time when most FMCG companies are increasing prices across portfolio. Can't blame the FMCG makers either- raw material prices have escalated quite a bit over the last few months. However at ...

This case study explains how Clinic Plus, the leading Indian shampoo brand, tapped into the emotional side of its family brand image to appeal to multiple generations of its female audience. This case ...

India’s largest FMCG brand Hindustan Unilever (HUL) has raised prices of its goods by up to 15% across segments, CNBC TV-18 reported quoting sources on May 5. According to the report, Pears 125 gm ...

Hindustan Lever Ltd, the market leader in the Rs 1,000 crore (Rs 10 billion) shampoo market, has slashed the price of its best seller brand Clinic Plus by 20 per cent. Following the new pricing ...