As Coca-Cola’s $700m account goes to Publicis, WPP’s media model is put to the test
WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion.
Coca-Cola’s $700m account review is a timely test of WPP’s media model
WPP is hoping to fend off Publicis to retain the brief as the pitch nears a conclusion. Win or lose, the spotlight will be on ...
Campaign Live17h
Publicis scoops Coca-Cola media in North America
Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.
Campaign Live4d
Coca-Cola media biz contract lies between Publicis and WPP
WPP is defending its Coca-Cola media business in North America against another major holding company — Publicis. It is ...
Coca-Cola Calls on Loper Bright to Boost Transfer Pricing Appeal
Coca-Cola Co. is citing a key US Supreme Court ruling from last year to help it win a favorable court decision in a case that ...
Marketing Dive4d
What Coca-Cola has learned on its generative AI journey so far
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...
The Coca-Cola Company (KO): Jim Cramer Raves – ‘Coca-Cola Has Been Amazing. Amazing!’
We recently published a list of Jim Cramer Discusses These 13 Stocks & Criticizes Billionaires. In this article, we are going ...
Coca-Cola Slams IRS 'Bait and Switch' in Transfer-Pricing Appeal
Coca-Cola Co. asked a federal appeals court Tuesday to throw out lower-court decisions on its transfer-pricing methods that ...