Coca-Cola’s $700m account review is a timely test of WPP’s media model
WPP is hoping to fend off Publicis to retain the brief as the pitch nears a conclusion. Win or lose, the spotlight will be on ...
Why Coca-Cola's Rally Makes PepsiCo Stock Look Even More Attractive
Coca-Cola and PepsiCo are direct competitors in the beverage industry. PepsiCo's business extends into the snack and packaged ...
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NEW Wicked Coca-Cola Freestyle Cup at Universal Orlando Resort
Universal Orlando Resort has a new “Wicked” Coca-Cola Freestyle souvenir cup available at Emerald City Eats. Wicked Coca-Cola ...
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Pepsi takes on Coca-Cola’s ‘Half Time’ campaign
Released as a Times of India front page ad, Pepsi campaign rebranded the newspaper as ANY Times of India, crossing out "Half" ...
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Why Coca-Cola's Rally Makes PepsiCo Stock Look Even More Attractive
As for scale, PepsiCo has a long history of buying smaller brands and expanding them, just like Coca-Cola. PepsiCo's most recent endeavor on this front is Mexican American food maker Siete ...