UNIDENTIFIED ACTOR #2: (As character) The ultimate chocolatey experience. Cocoa Puffs cereal ... GODOY: Smith Taillie says these commercials can create long-term preferences for unhealthy products.

Facing soggy sales overall, breakfast cereal makers are hoping Millennials will go cuckoo for Cocoa Puffs and find Lucky Charms magically delicious. They are trying to expand past the usual kids ...

Cuckoo for Cocoa Puffs, cuckoo for Cocoa Puffs. GODOY: From Cocoa Puffs to Frosted Flakes, these breakfast cereal commercials feature colorful cartoon characters that appeal directly to kids.

GODOY: From Cocoa Puffs to Frosted Flakes, these breakfast cereal commercials feature colorful cartoon characters that appeal directly to kids. (SOUNDBITE OF ARCHIVED RECORDING) ...

UNIDENTIFIED ACTOR #2: (As character) The ultimate chocolatey experience. Cocoa Puffs cereal - part of a good breakfast. GODOY: Kids' cereals are the most heavily advertised food product to children.