and the bright red logo is easily recognized the whole world over. So, when that classic look changes, you notice it right ...

In today's world of clean, sanitised logos, we don't often see wordmarks that are truly evocative – but judging by the response to the Cherry Coke logo from the nineties, it wasn't always that way.

Today, bottles of Coca-Cola that are kosher for Passover have yellow caps instead of the traditional red ones. In addition to the yellow cap, the bottle has a Passover certification symbol.

The regular Coke has a red cap and white text. The Zero Sugar has a black cap and black text. The text is made up of dots that blur and fade, which according to Coca-Cola is meant to represent ...