The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

but most people don’t even know how a diet drink gets categorized as zero calories. Soda usually gets its bad reputation because of how high in sugar it is. So some associate diet and zero ...

Scott Harvey, the CEO of Jones Soda, pointed to a projection that the zero-sugar beverage market will more than double in size by 2030, according to Fairfield Market Research. “We fully expect all of ...