When a consumer walks down a street lined with shops, each business on the block is competing for the consumer's attention. Appealing storefront displays and in-store product displays are examples of ...

Monochrome fashion breaks down why wearing one color head to toe feels effortless, refined, and intentional, with practical ...

The analysis of visual color and color variation is an important exercise for numerous markets and industries. Here, we describe in detail protocols and optimal practices for dependable and sturdy ...

In Old World primates such as macaque monkeys and humans, visual information about color is processed in anatomically segregated columns, layers, channels or areas. It is important to know to what ...

When implementing web design and creating web content, we must carefully consider the use of colors. Our color choices impact our users, who may be color blind, have low vision, or some other ...