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Color Wow continues to pop up on social feeds thanks to its impressive hair transformations. With more than 40 years of experience in the haircare industry, the brand’s founder, Gail Federici, has ...

Shoppers Say: "Wow for wow! This product increases the volume of my thin hair like magic. Very easy to use. Love it!!" Whether you're covering grown-out roots, adding fullness to your hair, or filling ...

Sell Out Risk: Color Wow Dream Coat Supernatural Spray, $20 (originally $28) Color Wow Dream Coat Supernatural Spray Anti-Frizz Treatment Color Wow Dream Coat Supernatural Spray is an unbelievable ...

Forbes contributors publish independent expert analyses and insights. Celia Shatzman writes about fashion, beauty and grooming. “I said, ‘that is so not me,’ but I thought his hair dynasty idea was ...