Market segmentation involves categorizing consumers according to some variable or factor, such as consumer attitude. Segmenting consumers according to their attitudes allows a business to decide which ...

As financial technology (or “fintech”) has begun encroaching on the territory of financial services, offering consumers new ways to pay, borrow, invest and more, few surveys have looked at consumer ...

Experts fling themselves from one direction to another, but consumers have a steadier sense of what is happening overall.

NEW YORK, Dec. 7, 2021 /PRNewswire/ -- The COVID-19 pandemic changed many aspects of Americans' lives and a new study has found that healthcare is no exception. From telehealth consults to wearable ...

Trust: it’s a bond not easily formed, but effortlessly broken. From Watergate to Exxon, the Clinton scandal, sub-prime mortgage crisis, BP oil spill, Lance Armstrong’s fall from glory and today’s ...

Self-driving cars are getting all the press lately, but consumer attitudes towards electric cars have been growing steadily more positive, especially among younger consumers, according to a recent ...

Americans continued to have ambivalent views about the current virtues of both home buying and home selling in December. Consumers, responding to Fannie Mae's monthly National Housing Survey (NHS), ...

Globalization was supposed to be the great homogenizer of consumer markets. As they spend more time streaming the same movies, interacting on social media, and traveling abroad, the narrative goes, ...

WASHINGTON, DC – Marking the start of Cybersecurity Awareness Month, Consumer Reports (CR) and Aspen Digital, a program of the Aspen Institute, today released the Consumer Cyber Readiness Report. The ...