If you find yourself creating endless content in a rut with increasingly mediocre quality and dwindling traffic, STOP right now and re-assess. Follow this framework to convert your vicious content ...
In the Western tradition of plays, novels and folktales, the stories of characters we love tend to follow a similar arc. We call this plot scaffold the three-act structure. Originating from ...
Clean URL structure is generally a good practice regardless. — John ☆.o (≧ ≦)o.☆ (@JohnMu) November 22, 2017 So no need to go nuts about this for your SEO and 100% do not change what you have already ...
Organization is crucial to how people find, navigate, and process information. Imagine reading a menu organized according to the time of day when the item started cooking. Or imagine searching for a ...
La Habra, California – November 24, 2025 – PRESSADVANTAGE – Daren Ng – Marketer shares updated perspectives on search engine optimization as part of his continued work in digital strategy, reflecting ...
You know what they say about having all your ducks in a row? Well, John Mueller of Google responded to a related question on Twitter around should you have to keep your header tags in your HTML, i.e.
Creating content that ranks involves both art and science. The creativity, writing voice, and style you use make up the art side. Finessing language and clearly conveying information engages readers, ...
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