Oklahoma City Thunder superstar guard Shai Gilgeous-Alexander is the face of Converse basketball, which comes with extremely high expectations given the history of the iconic brand. There’s a rich ...

Oklahoma City Thunder guard Shai Gilgeous-Alexander already leads the way in aura and the NBA MVP race. Soon, Gilgeous-Alexander will have a firm grip on the sneaker industry. Last month, ...

Earlier this season, Gilgeous-Alexander debuted his first signature basketball shoe: the Converse SHAI 001. First unveiled in February 2025 at NBA All-Star Weekend, the SHAI 001 symbolized the rising ...

MVP contender Shai Gilgeous-Alexander has reportedly signed a multi-year shoe extension with Converse this week ahead of the NBA Playoffs. Viewed as one of the most fashionable players in the league, ...

Before LeBron James got his (alleged) billion-dollar deal from Nike, and before Michael Jordan created his own sneaker empire, there was Converse. All the way back in the 1920s and ‘30s, college ...

The classic NBA player wore Converse sneakers on his feet. Much has happened since the brand was the clear leader in the sport, but Converse is in the midst of a massive resurgence to reclaim a spot ...

Add Yahoo as a preferred source to see more of our stories on Google. I dare someone tell me they don’t have sentimental memories of their first pair of Chuck Taylor All Star sneakers. Seriously, what ...

A full century after the original introduction of the Converse All-Star, the brand is reemerging in the performance basketball space with a fully modernized update to its longtime classic sneaker. The ...

Converse’s reentry into the performance basketball market started with its initial debut in the space. In 1917. More than 100 years ago, the Massachusetts-based brand offered up the Non-Skid sneaker, ...