In Q4 2024, the average Conversion Rate was 4.8% (averaging across all countries, platforms, and industries) according to our research. This overall average benchmark is limited in its usefulness. To ...

Discover how exchange rates influence the economy, affecting job markets, inflation, and costs of goods. Learn about their ...

Currency conversion is a crucial aspect of international travel, overseas business, and global financial transactions.

Put simply, exchange rates compare the value of one currency to another. They measure how much of one currency it takes to purchase a unit of another. Exchange rates are ultimately determined in ...

If you’re looking to exchange currency before a trip overseas you’ll want to get the most bang for your buck. And this starts with understanding how currency exchange works. Our guide summarises what ...

Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric or key performance ...