Some marketing metrics sound a bit abstract. But conversion rate is different – it has a direct effect on bottom line profits. After all, conversion is the difference between a sale and a fail. So, ...

In today’s digital-driven world, online optimization has become crucial for businesses aiming to enhance their online presence, increase conversions, and drive revenue. For ambitious and skilled job ...

A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...