Pepsi’s Super Bowl Ad Stole Coke’s Iconic Polar Bear and Broke the Most Important Rule of Branding

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...
The Cool Down on MSN

Pepsi takes major swing at Coca-Cola with latest Super Bowl ad featuring hidden messages: 'Delightfully devilish'

"Rethink [your] choice of cola." Pepsi takes major swing at Coca-Cola with latest Super Bowl ad featuring hidden messages: ...
bleedingcool

Pepsi Had Launched New "Share a Pepsi" Campaign

PepsiCo launched a brand-new campaign this month, as they have started branding their bottles with the "Share a Pepsi" campaign. Taking aim at Coca-Cola's "Share a Coke" campaign with people's names ...