Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

One of the things I have learned as a creative looking to develop exciting and culturally relevant campaigns over the years has been the belief that radical empathy is essential to creating effective ...

Social media plays a significant role in many businesses’ marketing plans, and for good reason: It has the power to reach wide audiences, enhanced by the sharable nature of posts, and pairs well with ...

Before you can agree on your collaboration terms, you need to find the right influencer. This means doing your homework to ensure the chosen influencer is consistent with your brand's look, feel and ...

As the economy reverts back from the 2021 hiring boom, companies are increasingly removing middle managers in favor of one leader for very large teams. For example, as opposed to marketing being led ...

DOJ guidelines for compliance training are clear: it’s not enough to simply offer compliance training. Organizations are expected to offer compliance training that works. That is, training that ...

Many businesses create global websites hoping to replicate the success from online business in their home country in other countries. Some companies see the return on investment put into creating ...

This guide is designed to show you how to create effective custom prompts for ChatGPT. ChatGPT, a cutting-edge language model crafted by OpenAI, marks a significant milestone in the evolution of ...

Running a business is a lot like piloting a ship; above all, you need to know where you’re going and how you’re getting there. What’s more, you need a crew that knows how to back you up when you need ...

For several years, I have kept two to-do lists for work (that’s how much I love them—one just wasn’t enough). One of my lists contains tasks that require deep, focused work and demand a decent chunk ...