Guiding your customers to change means understanding the why behind what people buy from you—and then bringing together the ...

Customers return to a business repeatedly for an array of reasons -- some of which may surprise you. Gaining a deeper understanding of why customers come back will not only help guide your business ...

One of the biggest reasons companies fail is because they don’t listen to customers. Data has proven this time and time again; according to research from Deloitte, companies that put the customer ...

Your customers make buying decisions based not only on how much they like your product or service, but how much they like you as a small-business owner. If you can make them feel comfortable about you ...

Consumers today are still looking for value and deals. Lure them into your business by offering introductory discounts, or have specials such as buy 2-get-1-for half-price or free gift wrapping for ...

When businesses measure success purely by the numbers, they can lose sight of their customers as living, breathing human beings. Customers don’t care about figures or datasets; they’re concerned with ...

Customers have until March 16 to submit their stories and are advised to send them to [email protected]. If the FCC ...

Nashville Electric Service is issuing new timelines for power restoration and launching new tools online to better ...