Daimler made the smart car brand all-electric in North America last year and now CEO Dieter Zetsche says that they plan to make the same transition in Europe, a much bigger market for the brand ...

Daimler AG is the parent company of luxury automaker Mercedes-Benz , which is still the brand to beat for sheer status and comfort, and mini-car brand Smart, which is known for neither attribute.

BERLIN—Daimler AG’s Mercedes-Benz, once written off as a stuffy brand for old men, is poised to reclaim the top spot among premium car brands for the year after a decade of trailing homegrown ...

This doesn’t mean it’s completely divorced from other automakers, however: Mercedes-Benz parent Daimler owns a significant chunk of the brand, as well. Audi manufactures luxury cars under the ...

Besides its deep connection to Mercedes-Benz through a 1926 merger, Daimler also was the name of a sub-brand of Jaguar, used for top versions of its models since the Jaguar 420 cars of the 1960s.

In the near future, the Mercedes-EQ brand will be born to encompass the group’s electric vehicles. The single non-Mercedes car Daimler is currently selling is smart, a brand which will become ...