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Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

When I began working in CRM and analytics, brands segmented audiences in a highly rigid, top-down way. To attract high-value customers, for example, retailers might simply target consumers living in ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

It's difficult to find value in mounds of data. At SMX Next, Murat Yatağan shared how SEOs can use data segments to build successful campaigns. Recognizing patterns is a major part of successful SEO ...

Data center transformation has delivered better resource utilization, scalability and automation for data center environments. While software-defined networking (SDN) and automation platforms can tie ...

Customer data management platform provider Segment Inc. today announced it’s launching a new data lake product that it says will enable businesses to do more with their customer data. Segment sells a ...

Segment’s Free plan offers the ability to collect data from two sources, send data to unlimited destinations (such as analytics tools and platforms), create a single customer profile and track 1,000 ...