The target market segmentation of your business is a crucial component to define within a business plan. Here's a few tips on defining your market. Originally Published Apr. 28, 2019 ...

Defining your target market is the hard part. Once you know who you are targeting, it is much easier to figure out which media you can use to reach them and what marketing messages will resonate ...

The Definition and Examples of "Target Market". A small business's target market is the group of people it targets with advertising.

Defining your target market helps you to focus your marketing efforts on the most profitable segment/s of your market, the people who are most likely to buy from you.