Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define opportunities and problems; generate, ...

The American Marketing Association has redefined the word "marketing," to reflect its broader role in society. The new definition reads: "Marketing is the activity, set of institutions and processes ...

Are you a print subscriber? Activate your account. 10 hours 30 min ago By Tim Nudd - 15 hours 27 min ago By Tyler Bishop - 16 hours 25 min ago By Erika Wheless - 18 hours 44 min ago By Parker Herren - ...

There's a fair amount of confusion out there when it comes to the difference between marketing and branding. I know this because when I post criticisms of branding, I often get embroiled in ...

Working in marketing, I always find it tricky to answer the question “So, what do you do?” in a way that makes sense to ‘normal’ people. The responses are an indictment of the identification ...

In this essay, the authors provide a commentary on the American Marketing Association's current definition of marketing. After briefly outlining the evolution of marketing definitions, they challenge ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

For the last two decades of the 20th century, management consultants asked: “Is Sales truly necessary?” The most common answer was a variation of: “Maybe, but not for long!” For example, in 1992 Peter ...

With digital marketing budgets expected to continue their growth in 2013, it can be easy to get swept up in the hype and dismiss traditional marketing strategies. Digital is, in fact, a powerful ...