When readers scroll through our website, Instagram, Facebook, Twitter, Snapchat or newsletter, we want to tell them something new. That starts with what they see. We follow strict visual guidelines ...

A company can grow its brand by utilizing high-quality visual content. However, in some cases, the visual content that a brand uses either doesn't suit the style or the tone of the brand's message.

What does your brand look like? Is it recognizable—in any medium? Or does it change its appearance and present a confusing array of visual styles? Most organizations understand the strategic ...