While the term “fridge cigarette” is new to the internet’s lexicon, the idea of treating oneself to a Diet Coke break is not.

The original "Diet Coke Break” campaign ran from 1994 to 2013 and famously swapped the stereotypical gender roles depicted in advertising. The spots followed women in the workplace taking a ...

When Bridget Jones's Diary came out in the early 2000s, Diet Coke partnered with the film and used single women in their 30s ...

Diet Coke is a cult classic, thanks to its weight-friendly advertising, even as dentists warn it can erode enamel and activate the body's "fat storage mode." ...

The advertising campaign, which famously touted drinking Diet Coke, "Just for the taste of it," shifted the focus away from the company’s traditional diet message and emphasized the product's taste.

The idea of "sharing a Coke," or taking a Diet Coke break, is also prominent in the soda brand's advertising history. But the company hasn't had a hand in the TikTok activity, a spokesperson from ...

Coca-Cola just launched collectible Star Wars cans and bottles with 30 character designs and Disney park exclusives.

Diet Coke is a vice Theresa Amrhein can’t seem to quit. The 33-year-old Upper East Sider tries to follow a healthy lifestyle. She walks up to 10 miles a day, goes meat-free at lunch and does ...

I’m a Diet Coke person. This is an immutable truth about me, as unchangeable as my height or my name. It is an unsentimental truth: The Delaware runs through Philadelphia; I’m a Diet Coke guy ...

Coca-Cola's Commitment to Advertising . Coca-Cola makes large annual commitments to ad spends. Its dedication to advertising was fairly consistent between 2017 and 2021, spending about $4 billion ...

In 2023, headlines suggested that Gen Z was taking Diet Coke breaks during work instead of cigarette breaks. Now, that same idea of walking away from work for a few minutes — a concept so outlandish ...