Note: Data from previous years is updated annually. Digital display advertising on CTV not shown. Source: eMarketer, U.S. Ad Spending Estimates, March 2023. Fresh data delivered Saturday mornings ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christian Polman, chief strategy officer ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

A new Forrester report forecasts the end of digital and display advertising as we know it as consumers move away from experiences in which they can be interrupted. That's in part because consumers are ...

WASHINGTON (AP) — The Justice Department and eight states filed an antitrust suit against Google on Tuesday, seeking to shatter its alleged monopoly on the entire ecosystem of online advertising as a ...

BOISE, Idaho--(BUSINESS WIRE)--Albertsons Media Collective, the retail media arm for Albertsons® Companies, Inc. (NYSE:ACI), today announced the launch of its in-store digital display network during ...

The Justice Department and eight states filed an antitrust suit against Google on Tuesday, seeking to shatter its alleged monopoly on the entire ecosystem of online advertising as a hurtful burden to ...

The internet has become an indispensable tool for almost any consumer making a decision. Today’s internet users spend a daily average of nearly three hours on the internet, using it for communication, ...

Note: Numbers may not add up to 100% due to rounding. In 2016, Microsoft purchased LinkedIn, and display advertising revenue from LinkedIn was consolidated under Microsoft starting that year. Data ...