In today’s crowded marketing landscape, getting and holding attention is harder than ever. Marketers are juggling email, social, paid search, video, and more, each with its own metrics, costs, and ...

There are many times when customers reach out to us to help them increase their response rates. When that happens, the first question is “What was the response rate on your last mailing?” Now you ...

To learn more about our editorial approach, explore The Direct Message methodology. In 2024, a curious phenomenon emerged in marketing data: while 85% of businesses increased their overall marketing ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...