Disney Plus has unveiled a new logo. And it's...underwhelming. The iconic dark blue and white logo with the sweeping gradient leading towards the '+' has been replaced by a white logo (with no ...

Disney has been hinting at some big changes in the Disney Plus branding. In recent days, lots of users checked their TV, tablet, or phone to find the streaming app had a new logo — the iconic ...

Sears is far from the first company to be criticized of copying another company's logo. In fact, famous companies from Starbucks to Disney have been involved in lawsuits to protect their logos ...

The idea for the slogan itself can be credited to Jane Eisner, the wife of former Disney CEO Michael Eisner. In 2015, he recounted the story behind the tagline to Sports Illustrated: “In January ...

The Disney logo will continue to appear on Orlando Magic players’ game jerseys, with Walt Disney World Resort and the Magic announcing today they’ve renewed their sponsorship agreement.… ...