Starting in 2023, Mattel will return to making Disney Princess and Frozen toys. Today the toymaker announced a multi-year global licensing agreement with Disney for its Princess and Frozen lines ...

Since 2018, Mattel has made winning back the Disney Princess and “Frozen” toy licenses a key priority and sees its pivot in strategy to an IP-drive toy company as what led to its success in ...

It’s a magical world again for Mattel. The toy company won back the rights to make dolls based on Disney’s princess characters, including Frozen’s Elsa and Anna, Jasmine from “Aladdin ...

The Mattel Disney Princess brands will hit toy shelves starting in 2023, the company said. 3. Hasbro owns many popular board games, including Monopoly. Getty Images.

Nearly a decade after losing the Walt Disney Co.’s princess doll license to rival Hasbro Inc., Mattel is back to making and selling the doll versions of some of Disney’s iconic characters.

Topline. Mattel stock surged Wednesday morning after the company said it has won back rights to make toys based on Disney’s iconic princesses and characters from the hit movie Frozen after ...

My Little Pony and Elmo are going to have to make room for Princess Anna and the rest of her Disney pals. Hasbro, which makes toys under the first two brand names, scored a crown possession on Wedn… ...

(Reuters) – Mattel Inc has won the license to make toys based on Walt Disney Co’s “Frozen” franchise and princess lineup, grabbing the properties back from rival Hasbro Inc, the Wall ...

Mattel Inc. has won back the rights to produce toys based on The Walt Disney Company’s lineup of iconic Disney princesses and “Frozen” characters. Hasbro was previously the owner of the ...

Mattel rival Hasbro took over the Disney Princess and Frozen license in 2016 after Mattel had been making the toys for twenty years. Shares of Mattel soared more than 8% Wednesday following the ...