It’s Tip No. 1 for cover letters: Address it to the hiring manager. Careerealism’s Ariella Coombs says you can take the direct approach and call the company if you don’t know the name.

Portland-based video encoding specialist Elemental Technologies - a subsidiary of Amazon - hired Nancy Garcia for a new position: community and diversity program manager. (Mike Rogoway/The ...

"There are troubling signs in other parts of the paper as well," the letter says. "For example, over the past six months, the high-profile Saturday Review cover piece was written by a woman just once.