Meanwhile, Matilda Djerf's dreamy design features a hand-painted print in similar blue and pink-toned colours ... patterned dressing gowns. Djerf Avenue also sells the look in Bubble Bliss ...

STOCKHOLM, April 11, 2025 /PRNewswire/ -- Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment of Nanna Hedlund as interim CEO, replacing ...

a £16 Floral Print Satin Robe, a £10 Ditsy Floral Long Sleeve Pyjama Top, and £12 Ditsy Floral Wide Leg Pyjama Bottoms. Primark's range has drawn several comparisons to Djerf Avenue ...