Earlier this year, on March 27, Djerf Avenue Beauty finally debuted with Breezy Styling Mist and the On the Go Styling Gel, ... It’s been weird. I’ve had black, red, pink, and ombré hair.

Djerf launched her clothing label, Djerf Avenue, in 2019. According to the BBC, it made $55 million in revenue last year. The Matilda Djerf controversy explained ...

Influencer and Djerf Avenue founder Matilda Djerf apologized after being accused of bullying and body-shaming her clothing company staff.

Djerf Avenue fans are flocking to Primark for fruit-themed ... there's a £4.50 Strawberry Print Super Soft Throw and £6 ... hot pink, and blue jumpers are perfect for adding some colour back ...

Matilda Djerf, 27-year-old influencer and the entrepreneur behind popular Scandi fashion brand Djerf Avenue, issued a public statement following claims of employee abuse by staff. The blonde, ...

“When I started Djerf Avenue I never expected that the company would be what it is today, with so many team members and so much responsibility,” Djerf said the statement. "I'll keep learning and ...

The embattled boss of Swedish fashion brand Djerf Avenue has apologised again after claims she mistreated staff, blaming her lack of leadership experience as the firm's growth exploded. "I wasn't ...

Matilda Djerf has said her lifestyle company, Djerf Avenue, is more of a community than a brand. A tabloid report about the company included accusations of workplace bullying.

Primark's sleepwear range has impressed Djerf Avenue fans who love the fruit ... there's a £4.50 Strawberry Print Super Soft Throw and £6 ... hot pink, and blue jumpers are perfect for adding ...