People often use purple shampoo to tone brassiness out of their bleached hair. Here's what you need to know about how this technique works.

Purple shampoo can alter a person's hair color. Learn what purple shampoo does, how it works, how to use it, and the potential risks here.

According to the experts, purple shampoo can help neutralize dullness, eliminate brassiness and tone blonde hair. Here's how to use it at home for the best results.

Purple shampoo can neutralize brassiness in gray hair and enhance beautiful silver tones.

According to a professional, the best shampoos to lighten blonde hair are free from peroxide and ammonia, and use botanical extracts instead.

Blonde or gray hair can be hard to brighten, but the best purple shampoos can help. We tapped experts and users for picks from Redken, Olaplex, L'Oreal, more.

Purple shampoos help fight off brassy orange and yellow tones that often develop after you've dyed your hair a lighter shade. These are the best options.

Baking soda is a great option for removing semipermanent hair dye and lightening hair. It can be used alone or combined with other ingredients. Learn how to use it.

Lemon juice can lighten the hair, and it may also help treat dandruff. Learn more about the benefits and risks of applying lemon juice to the hair.

Here's how the Olaplex No 4P Blonde Enhancer Toning Shampoo can transform blonde and grey hair.

Professional Hair Colorists Say Brunettes With Highlights Need To Use Blue Shampoo, Not Purple—So I Tried It For brunettes with highlights, blue shampoo should be a non-negotiable for keeping ...

If you're looking to remove hair dye, clarifying shampoo may help. A master colorist weighs in on how to use clarifying shampoo to remove hair color.