Duracell alleged that the sole basis for Energizer’s 10% claim is a comparison of the two brands’ AA batteries under one ...

In its lawsuit, Duracell alleges Energizer’s new ad campaign falsely states its Energizer Max Batteries outlast Duracell ...

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

NEW YORK • Duracell has sued Energizer, accusing its rival of misleading consumers in a nationwide TV and online ad campaign about whose alkaline batteries last longer. In a complaint filed in ...