COLUMBIA, S.C. (WCSC) - The University of South Carolina on Wednesday announced a new logo and a new spirit mark. The school announced a simplification of its branding with a new “USC” spirit logo and ...

One could not make out the logo on Notre Dame ... by guard Meechie Johnson, South Carolina cruised to a 65-53 victory over the Irish. Marketing Tuesday’s game was easy for South Carolina.

COLUMBIA, S.C. — When the University of South Carolina decided to adopt the UofSC logo in 2019, people were a little confused. After all, USC had always been USC -- no matter what that other ...

It’s set: South Carolina’s live mascot has a new name. The General. University officials made ... somewhat replicating the South Carolina Block C logo. The General is set for his first ...